Political Celebrity Endorsements

Mark Hemingway on “The Trouble with Celebrity Endorsements.”

An excerpt:

For the record, I think this country is ready for a black president, though that’s a separate question than whether America should vote for Barack Obama. In fact, at the moment chief among my questions about his fitness for office is why he would want to stand on a stage next to Oprah Winfrey.

Sure, capitalizing on her popularity seems like an obvious move for Obama. But while Oprah’s legions may be loyal, but the fact they swallow what she’s selling says a lot about their collective intelligence.

~ by The Oracle on December 12, 2007.